Increasing Sales 17%, Without Advertising
Learn how TALFLO increased revenue by 17% and online sales by 30% after transforming their e-commerce website with Apace. All of this without spending a single dollar on advertising or marketing.
E-Commerce
Manufacturing
Transformation
" Working with Jake was energizing personally and the spark he and his team brought to our business was just the kick we needed. The results Apace marketing brought to our business are undeniable."

Gerry Cormier
CEO, TALFLO
Discovery
Every great project starts with discovery.
When Gerry, the CEO of TALFLO, reached out to us, he was looking for a fresh new logo. His online sales had slowed over the past year, and he wanted to refresh his brand identity. But as we dug deeper, we realized his real goal wasn’t just a new look—it was to boost sales and position TALFLO as a strong alternative to the industry giants.
With this bigger picture in mind, we conducted an in-depth analysis of the competition and identified key areas for improvement:
Industry First: TALFLO was the first e-commerce solution for its specific pump parts, giving it a unique advantage.
Brand Perception: The existing branding didn’t project the modern, professional image needed to build trust as a reliable alternative to established manufacturers and suppliers.
Sales Funnel Optimization: While TALFLO’s checkout process was already better than the competition, it wasn’t fully optimized to convert visitors into paying customers.
With these insights, we were ready to craft a strategy that would help TALFLO not just look better—but sell better.
Visual Analysis
Our initial consultation with TALFLO revealed their unique needs. We then identified the specific elements that currently prevented TALFLO from achieving their goals.
Branding
We found that TALFLO's request for a new logo was symptomatic of a need for a more trustworthy visual brand across the entire website and company.
Website
Beyond a visual update, the website also had several user experience issues that were stunting sales potential.
Visual Design
The rebranding and website transformation of TALFLO was focused communicating professionalism and building trust with new clients
Designing For Trust
Transforming Design
While they were able to achieve sales the owner recognized the need to build trust with large customers who were used to purchasing from other large businesses and manufactures.
Professionalism
The goal was to convey the clear professionalism of TALFLO's service. This needed to compete with other industry-leading companies with established brands.
Trust
To build trust in new customer purchases, we designed the website to be more minimal and transparent. Focusing on fewer colors, and typography.
Development with Wix
TALFLO already had existing business operations tied to their Wix website. In order to make the website update seamless our Development team worked within the existing Wix website.
Visuals
We updated the visual design system in Wix. This not only improved the existing website but made it easier to scale the website with additional enhancements.
Functionality
The website was optimized for SEO with refined images, keywords and meta data. Further we integrated the necessary analytics and Shipping integrations needed to open the Canadian market.
Results
Sales Boost
The discovery, design and development of the website led to an unprecedented increase in sales from previous years, without spending any additional money on marketing or advertising.
Top 10
Now Rank in the top 10 positions for multiple keywords, including #1 for one of their highest performing products.
30%
Increase in online sales over the next year, following the updates to the website.

Transform Your Website Today
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