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Side Project to Agency in 1 Year

Written by

Jake Hartigan

Published:

December 23, 2024

For years, I’ve been building fitness software and web applications, honing my skills in design and functionality. In early 2024, I took on a project with TALFLO to redesign their e-commerce website on the side. The success of that project showed me how powerful my software and design expertise could be for small businesses. Now, I’m thrilled to bring those skills to businesses like TALFLO through impactful web design.

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TALFLO needed a brand update, which then lead to the idea of a new website that matched their brand and made shopping seamless for customers. By focusing on clean branding, user experience, and modern design, we built a site that not only looked great but delivered results. In just this year, TALFLO grew their revenue by 20%, without any additional marketing—proof of the power of a well-designed website.

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What made TALFLO’s success especially rewarding was the chance to combine my technical background in software development with creative design. This blend of skills allows me to create websites that are not just visually stunning, but also intuitive, functional, and optimized for business growth.


Following the success of TALFLO, I was fortunate to take on several other incredible projects throughout the year. I worked with businesses across various industries, including real estate, fitness, consumer products, and construction. Clients like LRM Tackle, The Wealth Agent Rodrigo Povoa, PrimeBuilt Contracting, and Hybrid Athlete (to name a few) challenged me to expand my creativity and skills while delivering tailored solutions for their needs. These projects not only allowed me to grow professionally but also reaffirmed my passion for helping small businesses thrive through effective web design.


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As I launch my new agency, Apace, my goal is to empower more small businesses with websites that don’t just work—they thrive. Whether it’s enhancing their online presence, driving sales, or building a trusted brand, I’m excited to help businesses unlock their potential in 2025.


At Apace we’re super grateful for our first clients trusting us with their brands. We’re excited to begin 2025 growing with them as they continue to succeed in their endeavors.


Jake Hartigan

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